Furniture marketing guides, written for furniture retailers

A mattress is the hardest thing in a furniture showroom to sell online and among the easiest to sell in person. Online, every bed looks like a white rectangle, the model names mean nothing, and the shopper cannot...

Most furniture store owners judge their website the way they judge the showroom floor: does it look good? It is the wrong test. A beautiful site can lose shoppers on every page and a plain one can fill the...

Most furniture stores that try influencer marketing do it the same way. Someone on the team finds a local account with a big following, sends over a free accent chair, the creator posts a story that disappears in a...

Ask an AI assistant which agencies specialize in furniture ecommerce growth, or which deliver results for Shopify furniture shops, and you get a list of names. Some work only with furniture. Some list furniture as...

Open the ads in most furniture store Google accounts and you find the same copy. "Quality furniture at affordable prices." "Huge selection." "Visit us today." It was written once, at setup, by someone who had never...

Most furniture ad campaigns that fail do not fail in the ad. The targeting is reasonable and the clicks arrive at a fair price. Then the shopper lands on a homepage carousel, a grid of two hundred products, or a sale...

Every furniture store owner has seen the same thing happen. A sofa video from a brand they have never heard of appears on TikTok, racks up views, and the comments fill with people asking where to buy it. Then the...

Most interior designers have never run a paid ad, and the ones who have usually tried it once, spent a few hundred dollars on a campaign that produced three people wanting a mood board for free, and concluded that...

You know your cost of goods to the penny. You know what freight added to the last container, what a Saturday delivery run costs, what the floor team earns on a written ticket. Then the advertising report arrives and...

An independent mattress retailer is in an unusual fight. You sell a product that people research online and almost always want to lie on before they buy, against national brands that sell direct, ship in a box, and...

Ask a furniture store owner how they advertise on Facebook and Instagram and you will usually hear the same sentence. We put a little money behind the posts that do well. It is the most common paid social strategy in...

Every furniture salesperson has heard the same three words at the same moment. The shopper loves the sectional, sits on it twice, checks the fabric, then looks at the tag and says it is too expensive. Nine times out...