Furniture marketing guides, written for furniture retailers
Practical articles on SEO, AI search, Google and Meta ads, websites and store marketing, with real numbers from the furniture stores we work with.
Social media for furniture stores
Instagram, Facebook, TikTok and Pinterest for furniture and mattress retailers: content that sells, creators, engagement and paid social. 17 articles.
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Social Media Management
October 16, 2026
• 5 min read
Influencer Marketing for Furniture Stores: What Works, What to Pay, What to Skip
Most furniture stores that try influencer marketing do it the same way. Someone on the team finds a local account with a big following, sends over a free accent chair, the creator posts a story that disappears in a...
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Social Media Management
March 19, 2025
• 11 min read
How to Create Engaging Social Media Content for Your Furniture Store
Social media is the new showroom for furniture stores. With the right strategy, you can captivate customers, showcase your products, and turn engagement into sales. Learn how to create visually stunning, interactive,...
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Social Media Management
December 29, 2024
• 6 min read
5 Tips for Running Successful Facebook Ads for Your Furniture Business
Running Facebook Ads for your furniture business? Success requires more than just launching campaigns—it’s about strategy. Learn five proven tactics to target the right audience, choose the best ad...
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Social Media Management
October 29, 2024
• 7 min read
Creating a Winning Social Media Strategy for Furniture Stores
In today’s digital age, a robust social media strategy is essential for furniture stores looking to enhance visibility and connect with customers. By focusing on engaging content, targeted advertising, and...
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Social Media Management
July 03, 2023
• 5 min read
Micro Creators and Real Customers: Local Proof for New York Furniture Stores
A shopper in Jackson Heights does not want to see your sofa in a studio with perfect lighting. She wants to see it in an apartment like hers, in a room with a radiator under the window and eight and a half foot ceilings.
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Social Media Management
July 03, 2023
• 11 min read
How to Vet a New York Creator Before Sending Them a Sofa
Gifting a creator a sofa is not like sending a sample. It is a real piece of inventory, a delivery crew, a stairwell in Bushwick and a return you probably cannot resell at full price. That makes the decision worth...
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Social Media Management
July 03, 2023
• 10 min read
Influencer Marketing for New York Furniture Stores on a Small Budget
New York has more people making content about small apartments than anywhere else on earth. Somebody in Astoria is filming a studio makeover, somebody in Bed Stuy is documenting a brownstone floor by floor, somebody...
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Social Media Management
June 16, 2023
• 10 min read
Influencer Marketing for Furniture Stores: Local Creators, Designers and Real Homes
The word influencer makes most furniture store owners picture a national account with a million followers and a rate card that costs more than a container of sofas. That is not what works for a showroom. What works...
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Social Media Management
June 14, 2023
• 9 min read
Why Replying to Comments and Messages Sells Furniture
A furniture store posts a Reel of a new sectional. Underneath, someone writes "how much?" and someone else asks "do you deliver to Frederick?" Two days pass. The first person has bought from the store that answered...
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Social Media Management
June 09, 2023
• 6 min read
A Social Media Strategy for New York Furniture Stores
Social media for a furniture store in New York is not a branding exercise. It is the cheapest way to answer the question every shopper in this city is asking before she buys anything, which is whether the piece will...
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Social Media Management
June 09, 2023
• 8 min read
How Social Media and SEO Work Together for Furniture Stores
Furniture store owners tend to treat social media and SEO as two separate budgets run by two separate people. One posts Reels of the showroom, the other worries about rankings, and neither reports to the other. Then...
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Social Media Management
February 09, 2023
• 8 min read
User Generated Content for Furniture Stores: Turning Customer Photos Into Sales
The most persuasive photo of your sofa is not the one your photographer took. It is the slightly crooked phone shot a customer took of the same sofa in her living room, with the dog on it and the lamp she already...
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Social Media Management
December 19, 2022
• 11 min read
Social Media for Furniture Stores: What Works Now and What to Skip
Every January a new list of social media trends lands in your inbox, and every one of them is written for brands that sell lipstick or software. Furniture is different. The piece costs thousands, it is bought after...
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Social Media Management
December 01, 2022
• 10 min read
Social Media Marketing for Furniture Stores – Know how it works
Social Media Marketing for Furniture Stores – Know how it worksHome There are a number of ways to use social…
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Social Media Management
December 01, 2022
• 5 min read
How Furniture Stores Get Real Engagement on Facebook and Instagram
Every furniture store has posted the flat photo of a sofa against a white wall with the caption "Now in stock!" and watched it get four likes, two from staff. Then someone in the office suggests a giveaway, the page...
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Social Media Management
December 01, 2022
• 10 min read
Social Media for Furniture Stores: 6 Practical Tips
How to Use Social Media for Small Business: 6 Simple TipsHome Social media, when done correctly, is proving to be…
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Social Media Management
December 01, 2022
• 10 min read
How to Set Up Facebook and Instagram Shops for a Furniture Store
A furniture shopper who sees a sofa in your Instagram Reel wants to know one thing: how much, and can I see it. A Facebook and Instagram Shop answers that with a tap. The product is tagged, the price is shown, and...
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