All articles, page 2 of 16

Furniture demand is not flat and never has been. Most owners know that from the sales floor, yet almost every ad account we take over runs the same budget in February as in November, which means overpaying in the...

Somewhere between 97 and 99 percent of the people who visit a furniture website leave without buying or asking a question. That is not a failure of the website. It is what furniture shopping is. A sofa is a two to...

Furniture is one of the most visual categories on Facebook and Instagram. A well shot sectional in a real living room stops a thumb in a way that a software screenshot never will. That is the good news.

Google Ads is the one channel where a furniture shopper tells you exactly what they want, in their own words, at the moment they want it. "Sectional with chaise near me", "queen mattress sale", "solid wood dining...

Catalog integration is the plumbing between your product data and every place a shopper might encounter your products: Google Shopping, Performance Max, Meta dynamic ads, Pinterest, and now AI assistants answering...

Most furniture store websites are brochures. They state that the store exists, show some rooms, list the hours, and wait.

There is a version of online shopping that is close enough to plan for and far enough away that almost nobody has. Instead of a person searching, comparing and buying, they describe what they need and an AI assistant...

Most furniture retailers do not have a marketing problem so much as an inventory problem, in the marketing sense. They cannot see what they have, what is broken, and what was never set up at all.

Interior design has an unusual marketing problem. The work is intensely visual, so designers pour everything into imagery, and then wonder why a beautiful portfolio produces so few enquiries.

Mattress retail has a search problem that furniture retail does not, and once you see it you cannot unsee it.

Every independent furniture retailer has had the same conversation. Someone points at Wayfair's ad budget, or the Ashley store that opened twenty minutes away, and concludes that the game is over for stores their size.

A store owner told me recently that his floor traffic was down but his closing rate had never been better. He thought something was broken. Nothing was broken. He was describing the single biggest change in furniture...