All articles, page 12 of 16

Type "best sofa store in Brooklyn" into ChatGPT and you get a short list of names, a sentence about each and, increasingly, a link. Ask Google the same question and an AI Overview often sits above the map pack with...

A couple in a Manhattan one bedroom is looking at a sectional online. The living room is eleven feet wide, the building has a small elevator, and the last sofa they bought had to go back because it did not turn the...

The average New York renter does not stay put. A lease ends, a roommate leaves, a couple moves in together, someone finally gets the one bedroom with the second closet. Every one of those moves is a furniture...

Most furniture stores measure their marketing with numbers that were designed for software companies. Clicks, impressions, followers, website sessions, cost per click. All of them go up and down every month and none...

Video is the format that sells furniture online because it does what a photo cannot: it shows how the recliner reclines, how deep the seat is, how the fabric moves in light, and how the piece looks with a person on...

Most furniture stores do not have a marketing strategy. They have a collection of projects. Somebody's nephew runs the Facebook page. An agency runs Google Ads and sends a report nobody reads. A vendor set up the...

Predicting marketing three years out is usually a way to sell a conference ticket. But a furniture store owner has to make decisions now that take that long to pay off: a website rebuild, a CRM, a content program, a...

A furniture store sells to the same household every few years, and in between those purchases it usually goes silent. The customer who bought a sectional in March is shopping for a dining set in September, and unless...

Most furniture stores do not have a marketing problem. They have a plumbing problem. Google Ads runs in one tab, Meta in another, the email tool sends a monthly blast, and the showroom writes sales on paper tickets....

The most persuasive photo of your sofa is not the one your photographer took. It is the slightly crooked phone shot a customer took of the same sofa in her living room, with the dog on it and the lamp she already...

Every furniture store owner has been pitched digital marketing services, usually by an agency that also pitches dentists, plumbers and law firms. Most have been burned at least once: a retainer, a dashboard full of...

Ask any furniture store owner where the best customers come from and the answer is the same: someone sent them. A sister who bought a bedroom set, a neighbor who saw the sectional arrive, a designer who trusts the...