All articles, page 11 of 16

The word influencer makes most furniture store owners picture a national account with a million followers and a rate card that costs more than a container of sofas. That is not what works for a showroom. What works...

If your furniture store already runs Google Ads and the account produces calls and visits, the basics are done. Conversion tracking works, Search and Performance Max are live, and the feed is connected. The question...

Most furniture store blogs are a pile. Twelve posts about design trends, four about the store, one about delivery, published in whatever order somebody had an idea. Nothing links to anything and none of it moves a...

A furniture store posts a Reel of a new sectional. Underneath, someone writes "how much?" and someone else asks "do you deliver to Frederick?" Two days pass. The first person has bought from the store that answered...

Social media for a furniture store in New York is not a branding exercise. It is the cheapest way to answer the question every shopper in this city is asking before she buys anything, which is whether the piece will...

Furniture store owners tend to treat social media and SEO as two separate budgets run by two separate people. One posts Reels of the showroom, the other worries about rankings, and neither reports to the other. Then...

You do not need a paid audit to find out what is wrong with your furniture store's search performance. Most of the problems are visible in an afternoon with a browser, your Google Business Profile and Search Console,...

Every furniture store already owns the most valuable marketing dataset in its market, and almost none of them use it. It is the point of sale export: every ticket, every delivery address, every category, every month,...

Someone in a car on a Saturday says "furniture store near me open now" to their phone. Someone on a couch asks a smart speaker "what is the best mattress for a side sleeper". Someone types a full sentence into...

New York furniture stores are pitched a new ad format every month. Most of them are a new way to spend money on impressions that never turn into a showroom visit. A few genuinely move sofas, and they tend to be the...

Most furniture ecommerce advice assumes a suburban buyer with a driveway and a garage to stage the boxes. New York buyers have a fourth floor walk up on 9th Street, a super who needs a certificate of insurance and a...

Furniture is the most visual thing most people will ever buy, and New York is the most visual market to sell it in. A sectional filmed in a real Brooklyn brownstone living room, a dining table shot in a Queens...